Unlocking the Super in your Heel Cushion
Superfeet do not provide a spongey, squidgy under heel pad that others do. It is counterintuitive to some, however Superfeet are designed to limit the ability of the foot to move, flex and squidge around in a trainer, for example. Many of us would reach for a soft trainer when we have sore feet – Superfeet have shown us that is not always the answer. Ask yourself, which side of the beach would you choose to walk on, the soft dry sand, or the harder wet sand nearer the water?
The heel cup on a Superfeet insole is designed to encapsulate and form a highly supportive cup around the natural cushioning of your heel pad. This forms up the naturally highly cushioned, fleshy pad around the heel bone in order to maximise the natural shock absorption of your own heel, from your own heel. Essentially with Superfeet, you provide your own heel cushion and it can actually do a great job with a little help from Superfeet.
Holding you firmly where it all happens – Super Support
Most of the impact and the motion in the foot happens at the rear and the heel. One of the most effective solutions to improving the performance of our highly sophisticated foot is provide support – controlling the motion to optimise performance and minimise strain. Superfeet have a distinctive and patented design that offers this rear foot support, towards the rear side of the foot arch where critical foot-motions are formed. A well supported rear foot provides a platform for the complex bone structure of the forefoot to absorb, stabilise and propel your body forward. The rise from forefoot to heel is critical in unlocking this improved performance and a key design feature of Superfeet.
Why are my shoes not Super already?
We like to think we are experts in shoe fitting and shoe shapes – we certainly see and buy a lot of shoes (so do our lovely customers!) There are very few shoes that come straight out the box with highly the contoured, multi layered and highly supportive foot beds that Superfeet create. This is because we all have different shapes of feet and different needs in terms of width, shape and support. Just like with shoes, there is a good reason we stock multiple sizes and types of Superfeet –you are best to try them all on and see which works best for you! It is really important to pick the right insole for you and we are here to help.
Our Superfeet Product Range
The Heritage range is Superfeet’s first and most popular model which includes the Superfeet Green, Superfeet Blue and Superfeet Black which have all been developed using data from the many thousands of custom fittings done by the Superfeet Lab. The Heritage range are surprisingly firm but highly effective – each colour indicate the thickness of the insole to suit different footwear however the technology is the same in each model. Superfeet have also developed the entry level Flex Insole which offers many of the same benefits in a softer foam based construction, which is a great way to add cushioning if you need it and also benefit from the foot shaping capability of Superfeet at a lower price point.