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Dr Martens Boots and Shoes
Since 1901 the Griggs family were known for making making boots from their small town in Northamptonshire. In the heart of the English shoe industry they have earned a solid reputation for 6 decades as durable and sturdy work boots. Not only have their boots been worn by workers who they were originally designed for, but they were also worn by rebels, non-conformists and free thinking individuals of all types of the past five decades. The first pair of Dr Martens 1460 boots rolled off the production line in April 1960 and they’ve been making them ever since. Dr Martens boots appeal to people who have their own unique and individual style but share a united spirit, those authentic characters who stand for something.
From a style point of view, Dr Martens shoes have a simple silhouette which allows their wearers to adopt them as part of their own style while on a practical level they are well known for their durability and comfort. This makes them ideal for the unforgiving world of gigs and street fashion. When you wear a pair of Dr Martens shoes you will feel confident and empowered.
Dr Martens wasn’t always this way however as they started off as a modest work-wear boot that was even sold in the gardening departments at one point. The story of how they transformed is an interesting and unique one. Here is a brief rundown:
1901 – An icon is born from tradition and authenticity.
1945 – Innovation bears the Iconic Dr Martens Shoes. Dr. Klaus Maertens with his friend Dr. Herbert Funk develop and design their unique air cushioned soled shoes while using disused military supplies.
1960 – Airwair with “Bouncing Soles” were developed. Dr Martens boot arrived with the black & yellow heel loop, simple upper, yellow welt stitch and the unique sole pattern. A decade later saw an unprecedented wave of change, new ideas, cultural upheaval and eventually social revolution. Initially worn by postmen and factory workers the brand’s history was changed by the boots being worn by skinheads and Pete Townshend of The Who.
1970 – By the end of the decade the brand and it’s boots had become a symbol for self-expression.
1980 – This decade saw the growth of the Dr Martens boots as sales of smaller sizes went on the increase with women buying them and customizing them with designs. They were also taken west by US Hardcore musicians who started the Dr Martens culture in America.
1990 – With more music genre’s the Dr Martens Boots became synonymous with the festival culture.
2000 – After near bankruptcy due to a decline in sales the brand had to re-invent itself and revitalisation began in 2003.
2010 – After 50 years the brand is still going strong even with the change in youth culture and social media as Dr Martens are still favoured by unique free thinking individuals and the brand will also be a part of the music world.