Have you ever heard of Plantar Fasciitis? Usually, nobody has heard this phrase until they have experienced it or knows someone who has. When you work in a specialised shoe shop, it is one of the most common foot problems that customers talk about and most of them are desperate to find a solution for this issue because it is so painful. Plantar Fasciitis seems to be such a popular issue right now that we thought some more information on what it is and how to help alleviate the symptoms would be beneficial. Yes, we are sales advisors/ managers in a shoe shop (we know we are not podiatrists) however, we have additional qualifications from The Society of Shoe Fitters as well as experience in trying to find shoes which will be the most beneficial to customers experiencing Plantar Fasciitis.

Do you know what the best treatment of Plantar Fasciitis is? To be honest, the best thing is actually if you can try to prevent it ever happening in the first place. In this blog, we will try to explain what Plantar Fasciitis is and how your choice of shoes can affect it.

If you look at FIG 1, you can get a visual representation of what the Plantar Fascia is – it is the main ligament (or fascia) covering the base of your foot. There are 26 bones in each foot, as well as additional ligaments and tendons which all work together to keep our feet working as nature intended. These structures take a huge amount of strain during walking/exercising. When the Plantar Fascia becomes inflamed or damaged, this causes excruciating pain around the heel area, where the fascia inserts onto the heel bone. This pain is usually the most intense first thing in the morning when you take those first few steps out of bed.

Plantar Fasciitis

FIG 1.


  • Over pronating during walking

  • Unstable/ weak ankles and foot structures

  • Sudden change in physical activities, such as jogging or running

  • Poor arch support

  • Weight increase

  • Tight calf muscles

Of course, when we say that prevention is best when it comes to Plantar Fasciitis, we are talking about ensuring that you are wearing the correct footwear… well, we are a shoe shop after all! You can’t go wrong with a good, comfy pair of ECCO shoes, and Imac shoes, and maybe some Skechers shoes too – Ok this is where my problem is, I end up with a pair from every brand in just about every style.

Anyway, back to the shoes and how they affect Plantar Fasciitis symptoms.

What footwear should I wear to help ease my Plantar Fasciitis?

 When it comes to choosing the right footwear for your individual case of Plantar Fasciitis, there are a few important points to consider. Shoes should have:

  • Cushioned footbeds (insoles)
  • Shock absorbing heels and sole units, preferable with a broad base shape
  • Decent level of arch support
  • Lace-up fastenings/trainers provide the best level of support

Are there any particular shoe brands which I should buy for Plantar Fasciitis?

We get asked this all the time, and to be honest with you there isn’t one brand that is sold purely for Plantar Fasciitis. However, we do stock many different brands of shoes which offer the right type of shoes you should wear. We have put together a list of our customers favourite choices when it comes to buying shoes to alleviate the symptoms of Plantar Fasciitis, please find this list below.


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  • Removable footbeds (most styles) – allow you to use your own orthotics
  • Provides superior support and comfort with the optimum fit
  • Lightweight, durable construction with shock absorbing PU outer soles


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  • Rieker Antistress technology for fantastic comfort
  • Certain styles feature removable footbeds for individual orthotics/supports
  • Soft, flexible and lightweight designs


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  • Removable footbeds/insoles on most shoes
  • Anatomically shaped for firm support
  • Lightweight design with selected styles featuring GORE-TEX


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  • Removable footbeds/insoles on most shoes
  • Wider Fittings (E, EE, EEE and EEEE for women’s shoes)
  • Medium support


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  • Super soft cushioned footbeds for the ultimate instant hit of comfort
  • Soft, expandable fabric uppers which mould around your foot instantly
  • Extremely lightweight design which absorbs shock through EVA sole unit


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  • Shock absorbing PU outer sole units
  • Lightweight  and flexible design
  • Supportive and cushioned footbeds

So, if you are suffering from this dreaded problem of Plantar Fasciitis and would like some really comfortable shoes (or just anytime you would like new shoes!) pop into one of our stores where our Society of Shoefitter trained members will help find you a pair… or 2 pairs… or more!

This article was written by Nikki Munro our Inverness Shoe Shop manager.